Who publishes La Gazette de la Promenade?

The 107 Promenade group, since 2005. Founded by Kirkor Ajderhanyan, it is now directed by Garen Ajderhanyan.

Since when has it been published?

Since 6 May 2005. It is trilingual: French, English, Italian.

Why does an agency publish a review?

Because selling a property on the Promenade requires knowing its history. La Gazette is the long form of what the firm knows of the neighbourhood.

Since 2005: twenty years publishing La Gazette

By Garen Ajderhanyan · 27 February 2026 · 6 min read

In brief

My father printed the first issue of La Gazette on 6 May 2005. Twenty years later, I hold the layout. What a publication teaches a firm that sells flats, and the reverse.

Why does an estate agent publish a journal?

In 2005, my father, Kirkor Ajderhanyan, wished to write what he saw: a neighbourhood changing, a building being restored, a market rising or settling. Not a commercial brochure: a chronicle. La Gazette was born of that desire, in French first, then in English and Italian for clients who spend the winter here.

The firm has been at 107 Promenade des Anglais since 1999. Publishing a journal was to acknowledge that one knows the Promenade otherwise than through listings.

What twenty years of archives teach

Re-reading the issues is to follow the city: the arrival of the tram, the UNESCO inscription, the façades cleaned one by one. One finds properties we have sold twice fifteen years apart, and families we have seen pass on their flat without changing address.

This memory serves purchasers. When we say of a building that it is sound, it is often because we have followed it for a long time.

La Gazette today

I now hold the editorial direction. The format has not changed: facts, dates, addresses, and a signature at the foot of each article. What we write here connects the neighbourhoods and the properties: it is the same conversation, continued.

Frequently asked questions

Who publishes La Gazette de la Promenade?: The 107 Promenade group, since 2005. Founded by Kirkor Ajderhanyan, it is now directed by Garen Ajderhanyan.
Since when has it been published?: Since 6 May 2005. It is trilingual: French, English, Italian.
Why does an agency publish a review?: Because selling a property on the Promenade requires knowing its history. La Gazette is the long form of what the firm knows of the neighbourhood.

References

Districts

The author

Garen Ajderhanyan

Editor of La Gazette de la Promenade

Editor of La Gazette de la Promenade. He writes on Riviera property and the art of living, from Nice.